![]() ![]() The practical approach that The Wirecutter and The Sweethome take to product recommendations embodies the same standards and values that are the pillars of our own newsroom. Their service-focused guides align with our commitment to creating products that are an indispensable part of our readers’s lives. Lam will stay at the company in an advisory role. Ben French, vice president of NYT Beta, will integrate The Wirecutter and sister site The Sweethome into The Times company.Įditor-in-Chief Jacqui Chang and product director Christopher Mascari will remain in their roles. The deal is also an investment in changing The New York Times’ culture. The Times, like other companies with newspaper roots, is looking to accelerate its digital transition, and buying a company with different subject matter expertise and a new business model is one way to accomplish that. Similar thinking went into the Times purchase of, a topical site with 500 verticals (which the Times later sold). It was a solid business but had a very different editorial standard than the Times itself. ![]() New york times wirecutter site behind tv#. ![]()
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